Products of Music

It Depends. The Art of Product Decision Making | Phil Hornby (Product Coach)

• Adam Wakeling • Season 2 • Episode 9

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Phil Hornby is a passionate product leadership coach. Helping product leaders to think clearly, make strong decisions, and take powerful action that drives high-impact outcomes. 

In today's episode:

  • The 'how' and 'who' of product decision making
  • Key principles in product decision making

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Phils's contact info:

• LinkedIn: https://uk.linkedin.com/in/philhornby
• Talking Roadmaps Podcast on YouTube
• It Depends book: https://www.forproductpeople.com/content/books/it-depends


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Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling


In this episode, we cover: 

(00:00) Preview
(00:55) Intro
(01:55) Why the book? 
(04:13) Where to start with product decision making?
(07:05) How to decide and who decides? 
(11:51) Product leadership decision foundations 
(16:44) Getting to, making and implementing
(18:33) Resolving dysfunctional teams 
(24:54) The importance of conflict
(28:42) Decision conviction 
(33:09) Prioritisation frameworks 
(37:13) A few extra decision principles
(41:00) The number seven 
(42:40) Final thoughts