How Daniel Steinhardt solved a problem guitarists didn't even know they had

Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.

In this episode:

Host Adam Wakeling speaks with Daniel Steinhardt, Founder of GigRig, about his 20-year journey founding the company and building it to be one of the market leaders in the guitar pedal accessory market.

GigRig: https://shop.thegigrig.com/

That Pedal Show: https://www.youtube.com/thatpedalshow

Chapters:

00:00 Preview

01:24 Intro

01:50 The idea for GigRig

06:00 Tone struggles and in the studio

08:00 The challenge of complex effects 

11:00 Moving to the UK

12:50 Dan shows very first product

16:15 Common founder story?

20:50 The slow burn of Youtube for promotion

22:20 The niche of the niche of the niche 

25:40 Dan's music and product passion

28:00 The beauty of being agile

31:25 Deciding to launch a new product

34:25 Dan's advice for new founders

40:30 What keeps Dan's drive 

42:50 The 'magic' of musical connections

45:00 Outro and final thoughts

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