Products of Music

How Old Blood Noise Endeavors is Evolving to Survive

• Adam Wakeling • Season 4 • Episode 3

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0:00 | 57:17

Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology.

In this episode:

Host Adam Wakeling speaks with Brady Smith, co-founder of Old Blood Noise Endeavors (OBNE), about his career and founder journey, the approach to product development at Old Blood, as well as how he is reshaping business processes and operations to survive the challenges of running a small business in a niche industry.

To learn more about the company, visit: https://oldbloodnoise.com/

Chapters:

00:00 Preview

01:14 Intro

02:20 Brady's founder story

07:16 Keeley Electronics job

09:00 Birth of Walrus Audio

11:30 Quitting Walrus, founding OBNE

14:40 The OBNE way of product development

18:07 Chase Bliss sponsor section

18:57 Product development process

23:07 Brady's role at OBNE

24:26 EOS business model

26:30 Split with Seth McCarroll

29:40 Thoughts on the future effects market

31:35 Empress Bass compressor love

36:25 Future pedal opportunities

42:45 Friendship with Joel Korte

46:20 Quick-fire questions

49:55 Community questions

56:40: Outro

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